Choosing to Be

by Kat Tansey

Lessons in Living from a Feline Zen Master

This spirited, cat-loving author brought us a fiction manuscript that magically merged the wisdom of Buddhist meditation with a memoir-like story of surviving acute depression. We added a few editorial finishing touches and crafted a strategy to reach the unique blend of audiences most likely to enjoy and talk about her book. We created a brand package and content strategy that leveraged engagement with women who read memoir, cat lovers, meditators, survivors of depression, and those interested in Zen Buddhism, through targeted articles on the author’s website and social media, and via the author’s web radio interview program.

  • Editorial Development: Manuscript, Subtitle
  • Identified key audiences: Cat Lovers, Women readers of memoir, Mental Health, Meditation, Buddhism
  • Branding & Marketing strategy targeting these audiences
  • Content Strategy: Book Packaging, Website, Targeted Articles, Print Promotion