5NEW

CNN Latino: Uniting a Diverse Audience

Strategic Challenge

CNN recognized the need for a network that connected with the varied groups that make up the US Latino population. We brought together many members of this diverse group in-house to develop the new channel’s full brand. We collaborated with CNN to coin the name “CNN Latino” (vs “CNN en Español”) and developed a visual identity targeting the various communities who view the world through the lens of a Latino living in America.

  • Brand Strategy to Reach US Latinos.
  • Market Research to Develop New Channel Brand By and For US Latino Groups .
  • Visual Identity System, Including Two Show Brands: “Sin Límites” and “Magazine” .
  • Motion Graphics For Web and Mobile.