Comcast: All In The Family

Strategic Challenge

As the competition in cable services becomes more and more intense, Comcast looked to CA Square to keep its identity and graphic design system differentiated and engaging.

Creative Solution

CA Square developed a full set of vibrant, fluid animations and graphics that emphasized individual distinction and brand unity, creating a visual identity that is instantly recognizable and serves as an umbrella for eight other unique sub-brands. Our work included graphics, style guides and animations that were designed to make every sub-brand as unique as a single puzzle piece, but each joining together to form a greater whole.