Cooking with a Baby on Your Hip

by Francinne Cascio Lawrence

Illustrated by Mark Evan Walker

Inspired by her daughter’s busy life with a newborn, the author wished to offer encouraging advice gleaned from her early days of motherhood, in a playful book for parents. We developed the concept of a small, illustrated gift book combining the author’s humorous stories of mothering with practical tips and easy-fun recipes, narrated in a lighthearted voice of experience. We packaged the book in a bright, cheerful palette appealing to a modern parent’s desire for play and a restful spa-like break from caregiving. A website and promotions suggested the book to friends seeking gifts for baby showers, and encouraged volume sales to independent schools and baby gift shops. We assisted the author in procuring high-profile endorsements for this independently published gift book, which was ultimately acquired by ParentMap Publications.

  • Illustrated Memoir/Cookbook/How-to Gift Book Concept, Editorial Development
  • Identified key audiences: Baby Gift Shops, Female Parents, Independent Schools
  • Branding & Marketing strategy targeting these audiences
  • Content Strategy: Book Packaging, Website, Print Promotion
  • High profile Endorsements
  • Acquired by ParentMap