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Esport 3: Fanatico

Strategic Challenge

Our challenge was to convey the love and dedication that the people of Spain have for sports, in a new category identity for TV3. We developed a bold, soulful new brand identity that communicates an entire country’s momentum and intention as captured between the foot of a local soccer hero and a ball – representing hope and aspiration, and the proud cheering of spectators.

  • Brand Strategy for a New Channel Category.
  • Visual Identity System and Graphic Package for Show Content.
  • Motion graphics for web and mobile.