Flama: Lighting Up a New Segment

Strategic Challenge

As many brands do, Univision faced the challenge of reaching today’s millennial generation interested in Hispanic culture. They needed a new platform devoted specifically to this elusive audience. We filled our studio with Latino-friendly millennials and set them free to develop everything from names to brand identity systems. “Flama” was born and pitched to Univision where it immediately rose as the favorite.

  • Brand Strategy to Reach Millennials Interested in Hispanic Culture.
  • Market Research to Develop New Platform Concept Created By and For millennials.
  • Visual identity system.
  • Motion graphics for web and mobile.