Fox Kids: Up to Speed

Strategic Challenge

The information super highway – in all its glory – was just reaching phenomenon status. A new millennium had just arrived, giving birth to a new, digital generation – and Fox Kids was on the verge of getting left behind.

Creative Solution

We relaunched the Fox Kids brand with the intent of “bringing it up to speed,” creating a seamless language across platforms. And while doing it, who would’ve guessed we would end up redefining a completely new idiom for the Fox Kids.