Malibu: Bring Your Own Brand

Strategic Challenge

We wanted to give Malibu Rum a more dynamic identity to better represent its brand attributes and more effectively engage its audience. To do this, we developed an interactive sales piece centered around the iconic white bottle, that sets off kaleidoscopic explosions of color, tropical fruit and other party essentials to tell the brand story in an engaging, festive way.

  • Brand Strategy For Malibu Rum.
  • Motion Graphics for Web and Mobile.