NY1: For Real New Yorkers!

Strategic Challenge

NY1 needed a better connection with the people of New York, with an attitude that would be fresh and fun, but still newsy. We introduced a graphic language to support the various offerings of NY1: citizen reporting of breaking stories, helping New Yorkers through rail and road traffic, and allowing “the people” to tell their NY stories.

  • Brand Strategy to Develop a More Personal News Channel Brand.
  • Visual Identity System and Graphic Icon Language for NY1 Offerings.
  • Scripting and Production of stories by New Yorkers.
  • Motion graphics for web and mobile.