Oppenheimer Funds: First Time Moves

Strategic Challenge

The Oppenheimer brand, although well known, has never known motion. Its identity to date had only been seen on print. As the company decided to launch a series of video content for better connection with the investment community, it wondered about its “moves.”

Creative Solution

CA Square worked with Oppenheimer to create a series of graphics and animations that reflected not only the companies new positioning (“The Right Way to Invest”) but also its new, “animated” identity. For the first time, “the people” got to see what new new Oppenheimer looked live on video.