Path of the White Wolf

by Robin Tekwelus Youngblood and Sandy D’Entremont

An Introduction to the Shaman’s Way

The authors wished to translate Robin Tekwelus Youngblood’s year-long course in the Medicine Wheel of Native American spirituality, in a book format that would express the living wisdom of its origins. To evoke this very personal guided experience, which takes place primarily in the outdoors and involves sacred rituals, songs, and poetry, we designed the book with a cover and interior illustrations that evoke for readers the path of the White Wolf as it follows the seasons of the year. We packaged the book with a CD of sacred songs sung by Ms. Youngblood, helped to procure high-profile author endorsements, and guided the book to independent publication. This book forms the foundation of a live online course now taught by Robin Tekwelus Youngblood.

  • Editorial: Concept, Structure, and Development
  • Identified key audiences: Titanic Theme Events/Exhibits, Astrology, Entertainment
  • Branding & Marketing strategy targeting these audiences
  • Content Strategy: Book & CD Packaging, Website, Course, Workshops, Print Promotion
  • High Profile Endorsements