Promax: Not Too Serious

Strategic Challenge

Promax/BDA came to CA Square with a new theme for its yearly conference: “Leading the New Economy of Marketing and Design”. Our task: create an engaging visual package to represent the theme and keep audiences engaged. Oh boy…

Creative Solution

We knew we had to inject a little humor in to the graphics and animations, or risk people slitting their wrists in the Hilton ballroom. Hats off to the musical geniuses at Analogue Muse for their sound design and vocoder tour de force! Overall, given the state of the economy that year, the package added some much-needed levity to the overall conference (at which, incidentally, our NY1 web promo won two golds and a bronze!).