Reuters: What’s Old Is Now New

Strategic Challenge

The world’s oldest news organization takes its place in the digital age, with a little help. Drawing on the venerable brand’s prestigious heritage, we designed a complete, multi-platform branding package using dots to represent the teletype from its early days, cleverly combined with the digital pixels of the Internet age.

  • Brand Strategy For News Organization Steeped in Tradition.
  • Visual Identity System.
  • Motion graphics for web and mobile.