Sonar: Bye Bye RHI

Strategic Challenge

It’s December 4th. Can you create a new brand (everything!) in 3 months or less? We are changing our overall brand identity.

Creative Solution

Sure! The CA Square and the client team just had to design, decide and develop faster. This change of name changed our game (in a good way!) and a beautiful new brand was born. Led by our client and an eclectic team of amazing collaborators, a new brand “by the people” was created.