SYFY: Or, SciFi

Strategic Challenge

As SyFy continued to build their brand identity, they turned to CA Square to create promo packages for several of their original shows – promo packages that highlighted they individual DNA of each show while helping to build the overall SyFY brand.

Creative Solution

For Battlestar Galactica, we designed a graphical interface for a series of spots based on DaVinci’s Last Supper. For Eureka, we created an idyllic American town promo package. We also designed a graphics package for Sanctuary featuring two sets of doors that literally express a sense of protection and safety. For Cha$e, we created promo packaging inspired by video games. And for Warehouse 13, we came up with a simple, elegant look that conveys the essence of the show.