Telemundo: Hecho Para Ti

Strategic Challenge

Develop a visual identity strategy that creates a connection with audiences that is much closer, intimate and familiar that that of the competition. A connection that is like going back home.

Creative Solution

That feeling of going back home is what we set out to convey as you sit at home watching any of the new montages. There is a universal story being told here through the faces of the hero, the cheerleader, the wise old man and the nurturer. Even if you are not familiar with any of these Spanish speaking celebrities in the spots, there is something about the lighting and direction that makes them all so familiar.