The Power of TED* (The Empowerment Dynamic)

by David Emerald

Now in its 10th Anniversary Edition

Foreword by Lisa Lahey, EdD, Harvard Graduate School of Education

An accomplished trainer in organizational leadership, the author had developed a system for transforming the stance of victimhood into a dynamic state of empowerment. Even though the book was based on a firm foundation of knowledge, it was in danger of disappearing into the crowd of self-help books. To give the book broad appeal and standout status, we guided David Emerald, a brilliant storyteller, in developing a fun-to-read illustrated narrative that delights readers while teaching them Mr. Emerald’s life-changing method.

  • Illustrated Fable Concept and Title, Editorial Development, 1st Edition
  • Editorial development & New Cover Design, 2nd Edition
  • Identified key audiences: Addiction/Recovery, Health care, Organizational Leadership
  • Branding & Marketing strategy: Book Packaging, Website, Print Promo
  • Content Strategy: Newsletter mini-courses, Workbook, Spinoff Books, TED* Trainings in multiple formats
  • High profile Endorsements