There Was Supposed to Be a Baby

By Catherine Noblitt Keating

A Guide to Healing After Pregnancy Loss

The author, a yoga teacher, preschool educator, and longtime meditator, had survived two miscarriages and wanted to spare others having to finding their way alone through the debilitating grief she had experienced firsthand. We developed a DIY spa/restorative gift book strategy that would help the book reach not only mothers who had lost a baby, but also support professionals — offering yoga tips, aromatherapy, and other spa-restorative recipes. We designed a serene brand for the book, website, and self-care product line, and guided the author in procuring high-profile endorsements. Our content strategy included a newsletter, author video series, articles, and social media to reach her key audiences.

  • Illustrated Memoir/Personal Growth Gift Book Concept, Editorial Development
  • Identified key audiences: Female Parents, Nurse/Midwives, Yoga/Wellness
  • Branding & Marketing strategy targeting these audiences
  • Content Strategy: Book Packaging, Ebook, Website/Video, Articles, Products, Interviews, Print Promotion