Ve Me: Hola!

Strategic Challenge

We developed a full identity, including name, for the first Spanish-language television network in the United States, a PBS digital channel. The new brand logo and visual identity evokes an environment that is brightly alive and engaging. To differentiate programming genres, we used varying color palettes and effects, such as ripples and echoes for current affairs, and confetti and petals for entertainment.

  • Brand Strategy For First-Ever Spanish Language Digital Channel in the US.
  • Visual Identity System and Graphic Package.
  • Motion Graphics for Web and Mobile.