VH1: Times Are Changing

Strategic Challenge

To reflect its changing programming strategy, we updated the overall VH1 graphic system, including show packages, in a way that reflected the celebrity pop culture reminiscent of its past. For VH1 Classic, we developed a series of “outta sight” logo applications and revised entertainment icons from different eras, while keeping the original brand identity on its groove.

  • Brand Strategy To Update A Classic Entertainment Channel.
  • Visual Identity System and Graphic Package.
  • Motion Graphics for Web and Mobile.