The Mantra Is A Prayer to God

Written by Ceci Miller and illustrated by Laura Trayser

Written and developed for the SYDA Foundation, the purpose of this charming 24-page picture book was to educate children about the experience of japa, or mantra repetition, specifically related to the yogic mantra, Om Namah Shivaya. We developed a brand strategy for the book that merged the writer’s lyrical style and the illustrator’s soft colored pencil artwork. The book design gives adults and children a shared experience of repeating the mantra together, page by page. This children’s picture book was an instant hit with yoga families worldwide.

  • Writing: Author of Record; Book Jacket Copy
  • Children’s Picture Book Concept, Art Direction and Editorial Development
  • Identified key audiences: Yoga/Meditation, New Age: Children’s, Alternative Education
  • Branding & Marketing strategy targeting these audiences
  • Content Strategy: Book Packaging, Product Bundle (Book + Toy), Print Promotion
  • Published by SYDA Foundation
  • Now in its 3rd Printing