The Trance of Scarcity

by Victoria Castle

Stop Holding Your Breath and Start Living Your Life

A popular corporate trainer, this author’s trademark was her sassy Southern charm. Her book manuscript, however, was written in business-academic style. We helped the author lighten up the voice of the book to show off the irreverent tone that had delighted attendees at her training programs. We then created a branding and marketing strategy that kept the fun going. Ms. Castle’s indie-published book soon attracted an offer from a publisher who recognized her genuine voice, her groundbreaking approach to clearing away fears about money and self-worth, and her vision of a more generous world.

  • Illustrated Memoir>Workshop Concept and Subtitle, Editorial Development
  • Identified key audiences: Social Activism: Microlending, Body/Mind/Spirit, Organizational Leadership
  • Branding & Marketing strategy targeting these audiences
  • Content Strategy: Book Packaging, Website, Workshop, Workbook, Newsletter mini-courses
  • High profile Endorsements
  • Acquired by Berrett-Koehler Publishers