The Trance of Scarcity

A popular corporate trainer, this author’s trademark was her sassy Southern charm. Her book manuscript, however, was written in business-academic style. We helped the author lighten up the voice of the book to show off the irreverent tone that had delighted attendees at her training programs. We then created a branding and marketing strategy that kept the fun going. Ms. Castle’s indie-published book soon attracted an offer from a publisher who recognized her genuine voice, her groundbreaking approach to clearing away fears about money and self-worth, and her vision of a more generous world.